SERVICES

Full-Service, Cross Platform

As a full-service agency, our marketing campaigns combine creative strategy and up-to-the-minute technology to provide a multi-platform, integrated advertising and marketing plan to fit your center’s budget and needs.

Branding

Data Analytics

Digital Marketing

Signage

Copywriting

Design

Print Marketing/Advertising

Social Media Management

Coupon Solicitation

Direct Mail

Public Relations

Event Management

SEASONAL MARKETING

Relevant, Consistent Campaigns

As the seasons change, so do shoppers’ needs. And for every season, retail has a reason to sell. Our keystone strategy is incentive-based direct mail programs. Effective and trackable, they generate traffic and sales. They can be tailored to meet just about any size budget, from custom campaigns to cost-efficient shared programs.

Additional options for seasonal marketing programs include print ads, on-site signage, social and mobile media, tenant directories, and other visual collateral.

CORPORATE BRANDING & MARKETING

Make the right impression.

You know what makes your company distinctive. But does everyone else? It’s important to communicate who you are to clients, colleagues, prospects and the world at large. That’s where we come in. We offer strategic branding campaigns for shopping center owners and developers as well as leasing support materials for their projects.

Logos

Corporate Websites

Capabilities Brochures

Newsletters

Full Scale Property Leasing Materials

Specialty Leasing Materials

Convention Support Materials

PR

PROGRAM TENANT COORDINATION

Retailer Collaboration = Better Results

With over 30 years of creating retailer-centric programs, Dodier & Co. has built solid relationships with shopping center tenants. We think of them as part of the team. We are continually in touch with them about marketing opportunities for their stores, from creating customized coupons for seasonal direct mail to follow-up surveys, web updates, social media promotions and more.

Our database includes national, regional and local retailers, which translates into increased merchant participation for our clients, and increased traffic and sales.

PROGRAM TRACKING

Regular, Transparent Data

We’re all about accountability at Dodier & Co. Program evaluations and reports are standard operating procedures. At the end of every program, we survey all participating retailers to gauge its success for each tenant and the shopping center as a whole. We then report our findings and analyses to ownership to show how effectively your marketing dollars are working.

PUBLIC RELATIONS

Communication is Key

PR is about strategic communication. It engages and builds relationships between your organization and the public. And with technological advances, public relations has evolved to embrace social and digital platforms along with traditional media outlets. Our PR team has you covered, from crafting the right message to targeting the right media outlets in the shopping center industry.

SOCIAL MEDIA

Connecting with Your Customers

Anyone can post on social media, but is it effective? We take time to get to know your customers and engage them by developing a personality for your center that’s charming and irresistible. We strategize informative, branded organic posts and carefully target social ads for growth and engagement. And we keep you informed every step of the way with consistent results reports.

PLATFORMS
Each platform is its own puzzle. Each channel is built to communicate in its own distinctive way. That’s why we don’t automate social media messages, which can muddy the message and ultimately come across as impersonal. And that’s not very social.
• Facebook
• Instagram
• Twitter
• The next big thing (we learn it, evaluate it, and if it’s right for you, we implement it)
MEASUREMENT
We measure results along the way, learning from our successes (and mistakes) to keep those stats moving onward and upward.
• Business goals
• Analytics
• Audience
• Traffic Sources
• Visits / Sessions

E BLASTS

Did they open it?

We can help you drive e-newsletter sign-ups and retain your audience with content they want. Sales. Coupons. Events. We make sure that your e blast is oozing with incentives, distribute it for you, and, of course, measure the results.

WEBSITES

Sleek. Smart. On trend.

When accessing your website, shoppers are seeking current valuable information with simple navigation. We provide that and more. We design alluring websites that match each center’s style while meeting the viewer’s needs. We also offer regular, timely content updates to keep shoppers interested and connected to the latest sales, events, job opportunities, and other happening at your center.